Many insurance agencies have not yet formalized their lead scoring system. This is a worthwhile endeavor for all agencies, and one which should be revisited every year, while tracking the return on investment of their marketing programs. What is lead scoring? It is a methodology used to rank prospects against a scale, and then assign…
Basically when you say travel agency you can imagine somebody that can assist you in planning your trip or someone has to be responsible with all the preparations you will need. Travel agencies are retail business at assist customers in planning, reserving and preparing vacation holiday tours or only transportation and accommodation you need to…
Having your insurance policy retracted by an underwriter is something that any individual or business owner is reluctant to even think about. The fact is though that these things can happen and they can happen to anyone or any institution. When a policy is cancelled, it is likely that it comes suddenly and unexpectedly. The…
Many clients I meet at valuations know they can use one or several estate agents. They also know using more than one agent could cost them more on the fees. What they might not have considered is the small print of each type of agreement or the relative merits of using one, two or many…
Most people understand that a Buyers Agent is the agent that represents a buyer through a real estate transaction and the Sellers Agent represents the Seller during the transaction. Often, buyers do not understand exactly what «Limited Agency» (sometimes referred to as Dual Agency) is and how it will impact their sale or purchase. In…
ROLL CALL During the early to mid ’70s, visionaries like Kool DJ Herc introduced new ideas to the way music was played. Like some other music-loving ‘bredren and sistren’ along with myself, Kool DJ Herc was born in Kingston, Jamaica. Following the footsteps of Jamaicans that came before him, he relocated to the Bronx, NYC…
ISO is the International Standard Organization and it is established in 1947. It is world’s largest developer and publisher of International Standards. ISO is a non-government federation of national standards bodies which forms a bridge between the public and private sectors. ISO has developed its institutes in 163 countries with one member in each country…
This newish technology, which provides a continuous stream of data, is awesome for many reasons. From the consumer’s perspective, it implies saving time since one does not have to download a file first, and then consume it. Also, members of the public do not have to manage vast quantities of data and space on their…
Did you know that people watch over 500 million hours of videos on YouTube every single day? Clearly, videos are the most popular type of content on the internet right now. If you haven’t added video marketing to your digital marketing campaign, you’re missing out on a great opportunity. Videos aren’t going anywhere and can…
In the connected world, where businesses pop up like dandelions and anyone with a computer can upload video, audio and text-based content to be shared across the web, it is of growing importance to understand the potential legal risks that online businesses face. Most internet businesses make use of some sort of rich media on…
‘Don’t videographers and photographers do one and the same thing?’ This has often been the cue for a heated argument on the difference between photographers and videographers. It’s often required for a video production company clarify the difference. There are several points of conflict that are causing a rift between professional videographers and photographers. Amongst…
Not all microphones are created equal, and with the release of Sony’s DWM-01C31 Digital Handheld Microphone, there is no arguing to that. Sony is considered as one of the biggest names in the world of audiovisual production. It is well respected company when it comes to its professional lines of audio and video production equipments.…
It doesn’t matter what industry you are in, keeping up-to-date with technology is a must. Technology is now a part of our everyday living. It affects every area of our life including business and entertainment. Technology has made doing many things easier. Implementing educational processes has also been affected by the changes in technology. New…
You may not be aiming to produce blockbuster videos, but it will still cost you money to get that corporate audiovisual content created and get it out there. According to a Gartner Research Study, most companies spend about 12% of their annual revenue on marketing. With the rise in popularity of videos, many companies are…
Videos are now the preferred medium for communication in this digital age. This trend is expected to grow in the coming years. Experts predict that videos will drive more than half of the traffic online by 2019. If the number of YouTube subscribers is anything to go by, this prediction will prove to be true.…