‘Don’t videographers and photographers do one and the same thing?’ This has often been the cue for a heated argument on the difference between photographers and videographers. It’s often required for a video production company clarify the difference. There are several points of conflict that are causing a rift between professional videographers and photographers. Amongst…
Not all microphones are created equal, and with the release of Sony’s DWM-01C31 Digital Handheld Microphone, there is no arguing to that. Sony is considered as one of the biggest names in the world of audiovisual production. It is well respected company when it comes to its professional lines of audio and video production equipments.…
It doesn’t matter what industry you are in, keeping up-to-date with technology is a must. Technology is now a part of our everyday living. It affects every area of our life including business and entertainment. Technology has made doing many things easier. Implementing educational processes has also been affected by the changes in technology. New…
You may not be aiming to produce blockbuster videos, but it will still cost you money to get that corporate audiovisual content created and get it out there. According to a Gartner Research Study, most companies spend about 12% of their annual revenue on marketing. With the rise in popularity of videos, many companies are…
Videos are now the preferred medium for communication in this digital age. This trend is expected to grow in the coming years. Experts predict that videos will drive more than half of the traffic online by 2019. If the number of YouTube subscribers is anything to go by, this prediction will prove to be true.…
In today's business markets, videos are turning out to be the most popular means of advertisement, an essential product for Fortune 500 companies as well as for all startup company sizes. Most of the companies, irrespective of their size have begun to realize that video marketing is the best tool when it comes to planning…