I have been approached with this question so many times I am losing count. How much is my insurance practice or book of business worth? To answer this question I will draw upon my experience as a intermediary and bring to light some of the things to avoid when selling your insurance agency, or book…
All of us have heard or read terms like translation agency, translation company, localization agency and language service provider (LSP). Many people new to translation and localization are sometimes confused by the jargon. This article will help clear up the confusion with the often interchangeable terms «translation» and «localization» as well as other terminology associated…
Establishing and managing any business online can be a really tough task to perform. This is where you need to get your hands on professional SEO services which are convenient and affordable at the same time. Hiring a professional SEO agency can prove to be really good for your company if you truly want to…
Insurance agency marketing is experiencing a paradigm shift, from the old days of pure reference based marketing and face to face networking, toward a more current, digital marketing based plan. This is not to say that the days of networking and reference selling have come and gone, but rather that agencies seeking to optimize growth…
Videos have great shelf life and offer insurance agencies and brokers an opportunity to provide educational, sticky, and effective content. Videos can range from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music. Why add video to your insurance agency website, and why create a…
The travel agency business is not the first one to be plunged into the cold reality of an open market environment. The brokerage, banking, trucking and railroad industries have gone before us. I have often drawn comparisons between those industries and the evolving patterns in the travel agency business. Consolidation in the agency business is…