When it comes to voice actors, you may think that only the big corporations need them. It's clear, if you're paying attention, that big companies like American Express and movie cinemas use professionals to perform their commercials. They do, after all, have the finances for it. But what about you? Have you ever thought that maybe your project deserves the attention of someone who knows how to use their voice well It's easy to assume that, just because you're putting together a small project, your project won't benefit from a voice actor, but that just isn't the case. Voice actors work on more than just big-time commercials.
These are just some of the types of smaller projects you can get a professional for.
Podcasts. More and more organizations and business people are using podcasts to get the word out about what they have to offer. However, technology moves at lightning speed these days, so this is no longer cutting edge. Because it is no longer a new thing, audiences will no longer be impressed by less-than-professional broadcasts. Professionals are using podcasts to announce their products and services, and that means your podcast has to be able to compete with theirs. It's a competitive world out there. No matter what you're doing, a lot of other people are doing it too. It isn't enough to do it better – you have to deliver it better.
Corporate and business videos. This means in-house presentations in addition to commercials. It should go without saying that your commercial – the video you present to potential customers, which is supposed to convince them you are the best thing since sliced bread – should be as professionally made as you can make it. However, there are plenty of business people out there who choose to do it themselves. Don't be one of them. But you should also get that you need to make an impression on the people who work for you as well as on the people who buy your product or service. You don't want your best people leaving for another company who gives them a better environment to work in. In-house videos you show your people are part of that environment. Let that be an opportunity to make them feel proud of who they work for.
Telephone system recordings. It is amazing how often these little babies are overlooked when people work out their spending plan. Even if you have a well-oiled operation, the voice on the phone that people hear when they call your company can make or break you. If you give callers a pleasant experience, which can be done by hiring a voice-over artist to record your outgoing messages, then callers will respect you more. It sounds unimportant, but it can be huge. Do you want to be just another annoyance on someone's list, or do you want doing business with you to be like a respite from a tense day? People go where it's pleasant. Make your business pleasant.
There are plenty of other reasons small to mid-size operations should use voice-over talent, but this will give you an idea of what they are. Your project most likely falls in there somewhere, so be sure you consider your options before you make a decision. It's the little things that can make your endeavors run smoothly or throw a wrench into your plans.