August 2008 Mortgage Licensing Update

With the federal government passing the Housing and Economic Recovery Act on July 31, 2008, we can expect to see a lot more laws passed by the states. The Housing and Recovery Act contained the S.A.F.E. Mortgage Licensing Act. That portion of the bill requires the states to put in place a Loan Originator Licensing…

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Areas Where Customer Care Services Are Falling Short

The basic aim of customer care services is to meet the expectations and needs of customers. The companies care about their customer's experiences. But most of the contact centers are quite shocked with the consequences of their customer satisfaction surveys. Typical call centers are still unable to offer satisfactory support to their customers – but…

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Advertising Agency Jingles & Music

I can only speak from experience. I am finding that more and more advertising agencies are utilizing the magic of jingles and music to brand their clients products and businesses. A classic example of a jingle that launched a successful long term campaign worldwide in the public consciousness was created by my teacher at UCLA…

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