Insurance agency email marketing can and should be one of the most powerful lead generation tools in an agency marketer’s tool box. And when it comes to insurance agency email marketing, multivariate testing offers a highly advantageous methodology to improve results, providing greater insights into email campaign optimization and conversion efficiency. A/B split testing offers…
DetallesOkay let’s start with the basics. What is a modeling contract? Is an agreement that both parties, the model and the agency must agree on before marketing the model. There are many terms and conditions included in the agreement such as: How the model’s income will be split between the model and the agency. Duration…
DetallesIf you are a small business owner, you know how important customers are to your success. By making timely payments on the goods and services you provide, customers help give your company the resources vital to growth. Unfortunately, there will probably come a time when a customer fails to pay off a debt, and you…
DetallesSearch Engine Optimization (SEO) basically helps your brand to appear higher on search engines and it improves your online presence. If you are an entrepreneur and are looking forward to hire the services of an affordable SEO agency, you’re on the right track. This is because SEO is very important for the online growth and…
DetallesThis article reviews what agencies and brokers should do once they've created an opt-in target prospect list. List building is a separate topic from list maintenance, and one which is worthy of significant discussion. That said, once agencies and brokers have created a list, they should quickly establish list maintenance best practices. Maintaining a clean…
DetallesAn online advertising agency is no ordinary agency. Although such agencies are primarily founded to help you with your marketing needs, they are also usually established by professionals with keen talent for creative arts. They are inspired by their creative talents to do what they can to make your business appeal to your target market…
DetallesWhen you enter the online business world, the first advice that everyone gives you is to hire a digital marketing agency to boost the rankings of your business and its promotions online. A professional internet marketing services company knows how to register your company’s presence on the internet. It not only helps in increasing your…
DetallesWith the rise of social media, apps, and other social platforms online, the field of marketing has become much more complicated than it was in the past. Successful implementation and execution of marketing plans can make the difference between growth or bankruptcy. At any moment a new technology or online website could be changing the…
DetallesLet's begin with a simple definition of social bookmarking, then discuss how this can be used as a component of your insurance agency web marketing plans . Social bookmarking allows Internet users (and insurance agencies) to organize, store and manage online resources, akin to marking pages in a book for use at a later date.…
DetallesWhat is eCollateral, and why is it an important aspect of insurance agency marketing in general and insurance agency leads specifically? Let’s begin with a definition of eCollateral. Marketing collateral is the collection of media used to support the sales of a product or service. This collateral is intended to make sales and marketing efforts…
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