Five Tips for a Great Promotional Video

A promotional video is a great way to promote your business as it is an effective medium that makes products and services come alive for clients, and means they can really experience what your business has to offer. Studies have been done in regards to education and have concluded that some people are auditory learners,…

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10 Ways to Respect Diversity in the Workplace

The world is a colorfully diverse place and so are our workplaces. Diversity is an economic and legal priority in business. It increases the bottom line, jump starts innovation and keeps businesses out of legal jeopardy. Managers, supervisors and employees at every level of a company need to find ways to embrace and respect diversity…

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What Is A Payor Rider For Life Insurance?

Life insurance products can be confusing, but very important when protecting your families future and your personal estate. Attached to each life insurance policy are riders, options, exclusions, provisions and waivers. A rider is a separate document that «rides» or attaches to the main life insurance policy that gives special provisions that provide benefits or…

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3 Reasons You Need A Translation Agency

Business can be a tricky thing, even when you’re only operating within your own language. When you bring in another tongue, things can rapidly become hugely complicated. At this point you will need some form of translation or other. Deciding whether this should be carried out in-house or through a translation agency is the next…

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The Insurance Agency Elevator Pitch

An insurance agency elevator pitch is a succinct summary used to quickly describe your insurance agency, products and services. It should include your unique agency value proposition, and must be delivered within the time span of an elevator ride, in about 30 to 60 seconds. This can be much harder than many agents might initially…

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Branding Agency Versus Ad Agency

As a professional branding consultant working for a branding agency I am always amazed at the lack of knowledge of ad agencies or marketing companies when it comes to branding. Sure, they all say they do branding but saying a buzz word does not make it so. All they really care about is doing what…

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