As a professional branding consultant working for a branding agency I am always amazed at the lack of knowledge of ad agencies or marketing companies when it comes to branding. Sure, they all say they do branding but saying a buzz word does not make it so. All they really care about is doing what…
DetallesAnyone who has been responsible for planning an event knows that selecting the venue and planning the schedule is only half the battle. The perceived success of the event, whether it's a large business meeting, a workgroup retreat, a consultation, a sales event or a training session, depends on it running smoothly and making a…
DetallesThere are two types of voice-over customer, the quality conscious and the budget conscious. Although budget is important, sacrificing quality for the sake of hiring the cheapest, is ALWAYS a bad idea. Hiring a voice artist because they are cheap can cause all sorts of problems and in the long run, will probably end up…
DetallesWith the federal government passing the Housing and Economic Recovery Act on July 31, 2008, we can expect to see a lot more laws passed by the states. The Housing and Recovery Act contained the S.A.F.E. Mortgage Licensing Act. That portion of the bill requires the states to put in place a Loan Originator Licensing…
DetallesWhen we conduct training for employees through our organization or for customers in different locations, etc., we want to be sure that they receive the same message and leave with the same knowledge and skills. There are 16 separate actions you can take to increase the probability that your training programs will be the same…
DetallesDo your English or foreign language learners own or have access to any high-tech toys like Ipods, MP3 or MP4 players? How about a PC, digital camera or cell phone with picture-taking capacity? What about access to an audio, digital or analog (cassette tape) voice recorder? Using these devices and other high-tech toys, a host…
DetallesIT ALL STARS WITH YOUR VOICE If you have ever been told that you have a great voice, then you may have thought of making use of that great voice in a professional way – as a singer, announcer or as a voice over talent. Voice over, or adding your voice to advertisements and recorded…
DetallesA recent article in HR Magazine (HR Magazine, January 2012, Low-cost safety training, by Angela Collis, SPHR, GPHR) suggested that if an employer can’t afford to send all the employees to safety training, that a low-cost approach would be to send one and let that one teach the rest upon return to work. Although that…
DetallesSpanish tutoring is becoming increasingly popular. You can see Spanish tutoring schools everywhere; just take notice as you drive around town. The same is true for the internet. There are tons of Spanish tutoring sites that promise to teach you how to speak the language at record speeds. However, the question most asked is, which…
DetallesThe business world is flooded with presentations. Meetings are filled with slides, videos, webinars and other communication tools. The graphics, animations and color schemes are appealing. Too often, however, someone reads the text displayed on the screen in a matter-of-fact tone that is not always effective. What is a marketing executive, Human Resources manager, Vice…
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