Insurance agency marketing is experiencing a paradigm shift, from the old days of pure reference based marketing and face to face networking, toward a more current, digital marketing based plan. This is not to say that the days of networking and reference selling have come and gone, but rather that agencies seeking to optimize growth…
DetallesIn the connected world, where businesses pop up like dandelions and anyone with a computer can upload video, audio and text-based content to be shared across the web, it is of growing importance to understand the potential legal risks that online businesses face. Most internet businesses make use of some sort of rich media on…
DetallesIn the connected world, where businesses pop up like dandelions and anyone with a computer can upload video, audio and text-based content to be shared across the web, it is of growing importance to understand the potential legal risks that online businesses face. Most internet businesses make use of some sort of rich media on…
DetallesQuoting for voiceover work has become more and more tricky for voice artists due to the influx of many weird and wonderful media types. Here are some simple steps to help you quote for VO gigs, and rope them in: STEP 1: GETTING THE ENQUIRY Often you'll receive an inquiry via email. The most important…
DetallesRadio Advertising Costs: How Much Should I Spend? «How much should I spend on radio advertising?» «How do I know I am getting the best radio advertising rates?» «What radio stations should I advertise on?» «What are good and bad radio advertising prices?» «How many spots should I air on a radio station?» Honestly, there…
DetallesAre the costs associated with creating a professional radio commercial worth it? After all, it is just a voice talking for thirty or sixty seconds mixed with music and some sound effects. How much can that possibly cost? These are all very valid questions. In every area of life, there is a saying that rings…
DetallesFor many areas of the radio industry, you have to actually work at a radio station or for a radio show, or even online radio, but for radio commercials, the advertising agencies and voice over artists are called upon to work in a recording studio to produce adverts that are aired. These radio commercials are…
DetallesROLL CALL During the early to mid ’70s, visionaries like Kool DJ Herc introduced new ideas to the way music was played. Like some other music-loving ‘bredren and sistren’ along with myself, Kool DJ Herc was born in Kingston, Jamaica. Following the footsteps of Jamaicans that came before him, he relocated to the Bronx, NYC…
DetallesNuestros compañeros de Webpositer han lanzado su esperada herramienta de curación, gestión y programación de contenidos para redes sociales. Una herramienta revolucionaria que va a ayudar mucho en su trabajo diario a cualquier persona encargada de gestionar perfiles de redes sociales…¡ha nacido READY4SOCIAL!. Tras varios meses viendo su “gestación”, mientras nuestros compañeros han estado programando…
DetallesRealtors must be able to wear multiple hats in order to compete in today's market. Gone are the days when being a good salesperson is enough. Thanks to the computerized world we live in, you now have to know how to effectively market your product as well. Statistics have shown that 85% of prospective homebuyers…
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