Role of an Advertising Agency

Like any sector or industry, advertising has also become a very competitive industry and has assumed a very professional role in its own field and area of ​​function. With the market getting flooded with thousands of products and services every day, creating awareness about them becomes extremely important. How will people buy products and services…

Tutorials for Videographers

There are billions of videos currently on YouTube. Users upload an average of 300 hours of video every minute. This is the testament to the rising popularity of online audiovisual content. However, this doesn’t mean that every single visual content uploaded to the internet is effective. There are billions of videos on YouTube and over…

How to Start a Voiceover Career

In the over two decades I have been working in the media industry, friends and listeners have asked me in many occasions to offer classes or coaching so I can share my experience. These requests were the motivation for me to start writing these media related articles. In this issue I will provide information on…

3 Aspects of In-House Video Production

There are statistics all over the Internet that show just how powerful audiovisual content is. CISCO’s report ‘Visual Networking Index: Forecast and Methodology 2014 – 2019’ indicates that audiovisual content will be driving 80% of internet traffic by 2019. You may be considering incorporating film into your marketing campaign. You may also be wondering how…