How to Influence Via Voice Overs

Think back to the last time you were persuaded by a salesman to make a purchase at a department store. Take a few moments to consider how they used their voice – not just words, but tone, inflection, emotion – to talk you into selling out your hard earned cash. After some reflection, it is…

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History of Real Estate Agency Relationships

In the beginning, real estate brokers were known as middlemen and optioneers. Back then, the customary practice was for a middleman to know about a property for sale, but to keep it secret from other middlemen. It was difficult for these middleman to collect a fee for their services so they would resort to tactics…

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Project Management Tools for Advertising Agencies

Managing projects effectively determines the success of any business. While project management tools were once thought important only for production and delivery projects, today an entire gamut of industries has begun using them. One of the industries that have begun using them on a large scale is advertising agencies. Various types of project management tools…

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Voice Over Talent – Hire A Pro

When you own a small or medium-sized business, it is a good idea to look for ways to cut corners. That is great advice if it makes you avoid buying something more expensive when something less expensive will do, or if you avoid buying things you do not need. However, some business owners try to…

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Guide to Choosing an Advertising Agency

Choosing an advertising agency can be the best move your company ever makes or a costly mistake. There are a few basic things to consider when choosing someone to take charge of promoting your business or product. You may want a company that specializes in a particular media such as direct marketing or print advertising…

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How To Hire A Voice Over Talent

It's not just commercials on television and radio that need actors to read information off-camera. There are a myriad of ways to use voice to educate, inform, guide, entertain, and, of course, sell. Places where you can use voice over talent include PowerPoint presentations, training videos, eLearning courses, flash introductions, voice mail greetings, on-hold advertisements…

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Voice Over Jobs: Useful Tips For Landing Them

Way back in the day, voice over jobs were only given to members of various voice actors’ unions. All of these members had agents, so they had the connections to land the job, but they also had the ability to get into a recording studio with the help of their agent to record their demos.…

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